Feeling the fierceness of competition, most companies want to understand the needs and satisfaction of customers as well as their advantages in the industry, so as to take proper measure to cope with the competition and improve service quality accordingly to draw more customers. By doing this, they will improve competency and orientate the company to healthier and better development.

Medical service is a special product and patient satisfaction is closely connected with the perception of patients on medical quality. Patient satisfaction research is to supplement and complete the traditional method for evaluating medical quality and is essential to hospitals for improving medial care service quality, reducing disputes with patients and building harmonious relationship with patients. Therefore, to constantly upgrade and improve medical service quality, hospitals have to reach patient need evaluation indexes an improve patient satisfaction.

Science and technology park satisfaction research is central to the further improvement of science and technology parks in comprehensive service capacity, fundamental service capacity and resource allocation capacity. It helps parks make overall analysis on development from the perspective of satisfaction evaluation and understand the satisfaction of company residents and gives them strategic suggestions for future development, brand and social influence improvement, concentration and radiation capacity increase. The serial actions will enable these parks to complete their service functions and offer integrated services.

Government satisfaction research can generate more accurate evaluation and diagnosis results. It helps government authorities accurately diagnose problems in their work or service, make corresponding improvements and find out and improve work focus. Overall, it is conducted to improve work and service quality of government authorities.