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  • About us

    • Marketing difficulties of companies

    Business mode

    · Business scenario design not attractive to customer groups

    · Unclear IP customer group positioning

    · Unreasonable business mode design failing to attract resources

    Business mode

    · Business scenario design not attractive to customer groups

    · Unclear IP customer group positioning

    · Unreasonable business mode design failing to attract resources

    Market segmentation selection

    · No high-value market segments

    · Incomplete distribution system design and inadequate market resources
    Product positioning

    · Slow growth, small size, low profitability and fierce competition in terms of target markets

    · No product development map design, no innovation and no market growth opportunity in following 5 to 10 years
    Customer positioning

    · No accurate positioning of core customer groups

    · No clear understanding of needs of core customer groups
    Marketing resoruce system

    · No comprehensive design of direct and channel sales system

    · Incomplete distribution system design and inadequate market resources

    · Low channel management capacity, small channel coverage and low high-quali

    Marketing consulting service

    • 01
      Market opportunity diagnosis
      Market management analysis benchmark competitor analysis user need analysis internal/external market environment analysis
    • 02
      Business mode design
      Business scenario design inter-related-party business support design business platform design core customer group demand chain analysis IP customer group positioning
    • 03
      Customer group positioning
      Target customer group positioning strategy customer group segmentation strategy new customer development mode design existing customer demand deep expansion
    • 04
      Product strategic positioning
      Product target market selection product market opportunity product development map design product innovation plan
    • 05
      Channel plan design
      Channel resource organization channel coverage design channel length design channel width design channel tier design
    • 06
      Marketing support
      Sales strategy, management optimization marketing system building sales target and progress control PR risk handling marketing organization system and team execution capacity
    01
    Market opportunity diagnosis
    · Market management analysis
    · benchmark competitor analysis
    · user need analysis
    · internal/external market environment analysis
    02
    Business mode design
    · Business scenario design
    · inter-related-party business support design
    · business platform design
    · core customer group demand chain analysis
    · IP customer group positioning
    03
    Customer group positioning
    · Target customer group positioning strategy
    · customer group segmentation strategy
    · new customer development mode design
    · existing customer demand deep expansion
    04
    Product strategic positioning
    · Product target market selection
    · product market opportunity
    · product development map design
    · product innovation plan
    05
    Channel plan design
    · Channel resource organization
    · channel coverage design
    · channel length design
    · channel width design
    · channel tier design
    06
    Marketing support
    · Sales strategy, management optimization
    · marketing system building
    · sales target and progress control
    · PR risk handling
    · marketing organization system and team execution capacity

    Business advantages

    • Brand story
      Brand story

      16 years of marketing consulting experience offers CMRC deep insights to see through changes in market environment, dynamics of market competition, customer needs for products and features of customer behaviors and thereby enables CMRC to solve the marketing puzzle for clients and provide them long-term wining solutions.

    • Systematic marketing system support
      Systematic marketing system support

      CMRC market research helps clients make effective marketing strategies and overwhelming policies from the perspectives of brand, business mode, customer positioning, product strategy, channel planning and sales planning, thereby steadily improving their performance and market share.

    • Strong team
      Strong team

      With over 30 marketing consulting experts and support by marketing consulting expert for global top 500 companies, CMRC is committed to provide one-on-one marketing consulting services and tailored marketing consulting strategic solution!

    • Authentic data
      Authentic data

      Original data accumulated across industries, good relationship with experts, real-time company database update, rigorous execution process, cross-verification of data and supervision throughout the whole process ensures CMRC outputs authentic and reliable data to assist its clients in the implementation of marketing strategies!

    • Successful cases
      Successful cases

      800+ featured marketing consulting cases accomplished among global top 500 companies and across sectors including industry, real estate and pharmaceutical and medical provide a strong base for the high-quality landing and implementation of projects. This wins CMRC good reputation among clients.

    Brand story

    16 years of marketing consulting experience offers CMRC deep insights to see through changes in market environment, dynamics of market competition, customer needs for products and features of customer behaviors and thereby enables CMRC to solve the marketing puzzle for clients and provide them long-term wining solutions.

    Systematic marketing system support

    CMRC market research helps clients make effective marketing strategies and overwhelming policies from the perspectives of brand, business mode, customer positioning, product strategy, channel planning and sales planning, thereby steadily improving their performance and market share.

    Strong team

    With over 30 marketing consulting experts and support by marketing consulting expert for global top 500 companies, CMRC is committed to provide one-on-one marketing consulting services and tailored marketing consulting strategic solution!

    Authentic data

    Original data accumulated across industries, good relationship with experts, real-time company database update, rigorous execution process, cross-verification of data and supervision throughout the whole process ensures CMRC outputs authentic and reliable data to assist its clients in the implementation of marketing strategies!

    Successful cases

    800+ featured marketing consulting cases accomplished among global top 500 companies and across sectors including industry, real estate and pharmaceutical and medical provide a strong base for the high-quality landing and implementation of projects. This wins CMRC good reputation among clients.

    Featured cases

    Fully-smart stair-climbing wheelchair market preliminary study and marketing planning consulting

    Organizational structures, through the marketing system design and marketing, has helped clients preliminary confirmed that direct + distribution sales model, the mainly distribution, with the help of a professional medical organizations, expand product acceptance and the effect, the delegate has been successfully listed in the past year
    Interior skiing machine market preliminary study and marketing planning consulting

    Help to the customer characteristics and the resources characteristics for different scene, organization construction of marketing channel and the recruitment, help clients build matching the direct sales team and distribution channel.

    Channel sinking marketing consulting of a women cloth brand

    Help clients to second - and third-tier cities in guangdong, to external and internal marketing framework set channel resource layout, establish a professional marketing team, and reach 30 million marketing goals.

    Jinrong Street Courtyard long-term rental apartment marketing consulting

    Confirmed the financial street courtyard apartments of the mode of operation, has been clear about the long rent and short product form design and pricing, around to precise marketing target customers.
    High-end nursing and elder care market entry feasibility consulting

    Help clients successful into the high-end care pension market. Determine the layout of chongqing and suzhou market first, including door to door services focus on Shanghai, suzhou, chengdu, beds in every city, 300 copies.

    Distributed PV and energy storage market inverter marketing consulting

    The delegate clearly into the distributed photovoltaic market segment, with zhongyan century auxiliary support, in the first year marketing target of 200 million, has completed 100 channels construction of distributed photovoltaic (pv).

    PARTNERS

    Cooperation flow

    Clarify target requests

    The client comes with marketing problems or consulting requests
    Proposal

    Make consulting project proposal based on actual problems and requests
    On-site evaluation

    Determine cooperation and service method and scope and form project team
    Agreement signing & project kickoff

    Sign confidential agreement and consulting service contract and organize kickoff meeting

    Overall research

    Study overall sales in and out of the company to trace the causes of core problems
    Research, diagnosis and solution

    Summarize problems fed back in all dimensions and work out solutions based on different dimensions of the marketing consulting system and business flow
    Marketing system building and solution

    Provide solutions based on different dimensions of the construction of a marketing system and problems found in marketing diagnosis

    Solution discussion

    Carry out discussion about the solution between the 2 parties to ensure the specificity and feasibility of the solution and transform them into the internal version of the client
    Progress control and implementation support

    Hold weekly meeting and summarize by month or quarter, follow the progress of work and solve problems in the execution process

    Phase implementation result study

    Conduct phase research in the implementation process so as to determine whether some outputs to be implement or not and what their implementation effect
    Solution optimization

    Optimize solutions based on phase result and problems in implementation

    Management in execution process

    Participate sales management and follow the solution in the whole process to provide optimization